Brief of Atlas Tahvieh Pars Eng. Co

ATLAS TAHVIEH PARS Engineering Company, the Exclusive Representative of AUX Central Air Conditioning products in Iran, benefiting a managerial experience of more than 17 years in air conditioning and cooling systems, established in 2008 to provide the customers various services including consultation, design, technical inspection, supply of ventilation systems, installation and commissioning, maintenance and after sales services in Iran. ATP Company supplies a wide range of highest systems in air conditioning and refrigeration industry and presents the new products in this regard to meet the needs of projects inside the country.

ATP accompanying experts employees in various areas has a great potential to participate in large amount of industrial, commercial and multipurpose projects.

Besides, this company presents design and supply of the most advanced air conditioning systems for the telecommunication units, TV networks, data centers, server rooms and control rooms using developed sensors to keep the ambient temperature in a controlled condition for a long period of time.
          
This company believes that implementing the “Economic Engineering” in all around the country by using a strong engineering knowledge in HVAC industry, and  in parallel, introducing the up to date and international brands to the customers, can stabilize its presence policy in the country.

ATP is appointed on behalf of AUX Company as the exclusive legal agent for Central Air Conditioners in the Islamic Republic of Iran and will take responsibility of communication, project design, installation and technical after sales services for AUX CAC products.

Brief of AUX Air Conditioner Company

With the corporate tenet of “PEOPLE ORIENTED, HONEST TRADE ”, AUX Group has been standing 24 years and is now 1000 times larger than its initial scale. Today it has total assets 8.2 billion and a staff about 18,000. The group has been engaged in three manufacturing industries: electrical power, home appliances, and telecommunication, and investing items: real estate and medical services, etc. Moreover, it has established five production bases in Ningbo, Nanchang, Shenzhen, Shanghai and another one in Tianjin which is being built up. In 2008, the total turnover is 16.4 billion while the tax revenue is 500 million.

Now, AUX Group has already been one of the top 500 Chinese Enterprise, top-25 Chinese big competitive Enterprises, Chinese leading Information enterprise, National Key scientific and technical enterprise. Besides, it has become the standing body of Chinese National Engineering research center and National postdoctoral work station. The group has already built developing academes in Ningbo, Shanghai, Shenzhen and Nanchang; AUX has two famous brands “Sanxing” and “AUX”, both are ratified as “Chinese Famous Brand”and “Chinese famous products”. Adhering to the development policy of enlarging and strengthening our enterprise, it has bow become a strong and competitive group, ranking high in global electrical energy measuring equipment area and domestic home appliances area, competitive in the telecommunication industry, and owning broad prospects in real estate.

The annual output of AUX Group was 7 million pcs of air Conditioners, 25 million Electrical Meters, 3.2 million KVA transformers, 5 million mobiles, and 2 million small home appliances. The output of energy meter ranked No.1 in 9 continuous years and occupied more than 30% shares. AUX Air Conditioner is Top 4 in Chinese market. Besides, Mingzhou Hospital which is built up by 700 million is Top 3 in 1,500 social hospitals, which is also No.1 non-profit in Zhejiang Province. AUX Real Estate developed 800 thousands every year and was a leading professional developer investing in Shanghai, Jiangxi, and Ningbo.

Because of the corporate spirit summarized in operation, AUX Group has developed fast, healthy and effectively during the past 24 years. With the corporate spirit of “Relying on Human Resource and Managing by Trust”, AUX explores the corporate spirit. We always adhere to the spirit of “Advance with the Time and Self-Transcendence”, innovating and positioning on the principle of pragmatism and high efficiency. Finally it forms a unique management feature---“Everything should accord to the law of value, obey the rational principles, and center around the improvement of efficiency”, President Zheng Jianjiang summarized, which is also the core ideology of AUX management thought and cultural concept.

With the long-term and high target, now AUX has become the “Leading Brand” within the line of home appliance. In the future, AUX will leap from a domestic brand to an international brand with “Stable, Gentle, Honest, and Reliable” image. With the steady and persisting efforts of AUX people and the implementation of the industry upgrading strategy, human resource strategy and internationalization strategy, we have strong confidence that AUX Group will become a worldwide influential manufacturer and corporate group.

AUX is one of top three in the line of China air conditioner with its production capacity over 3.5 million units and employees over 7,500. Now AUX is called "Equipment UN" equipped with most complete and advanced equipment and highest parts self-made rate, general supervisor is taken by senior air conditioner specialist from Japan.

Under strategic guideline of "Being Civic Brand", AUX experienced the course of from blank to be with, from small to large, from large to powerful. In different course of development, AUX has been awarded successively with several fames like "State Inspection-Excepted Product" and "Energy-Saving Product", and got the approval like ISO9002, European CE, Germany TUV, Hong Kong S-Mark, National Environment Friendly, CCE and so on. By leading marketing method, AUX has successfully implemented a series of planning scheme like, "Parent Revolution", Inviting Mr. Miludinovic, previous coach of National soccer team as brand spokesman; Promoting "1 cent air conditioner"; Launching "Annual Check" after sales service; Publishing "White Book of Technology and Cost of Air Conditioner" and so on, which helps AUX to establish its brand image as "Cool, Quite, Powerful Airflow, Energy-saving, and high quality with normal price" and its special position as one of leading brands in the line of air conditioner industry. Until now, AUX has owned 57 branch marketing companies and more than 8,000 technicians in China, and AUX product has been well recognized by Italy, South Africa, Russia, Indonesia, Hong Kong and other foreign countries or regions. Meanwhile, International Marketing Center was set up in Hong Kong in Feb 2003.

AUX has fixed its future development direction as: Complete Aux Air Conditioner Industry Chain composed of Up Supplying Chain, Middle Production Chain and End Sales Chain. Sales quantity reaches 5 million units within 3 years, 7 million within 5 years and to be the largest air conditioner manufacturer in China or even in the world.